I Vini del Piemonte is a consortium created in 2010, which currently includes approximately 200 wineries from all around the Piedmont region and is involved in marketing and promotional activities, such as the design and organization of fairs and events in Italy and abroad.

A grassroot association formed by the producers themselves, I Vini del Piemonte aims to enhance and better communicate the incredible heritage of men and women who produce wine with great passion and expertise as well as the richness and uniqueness of designations: in a word, the Excellence of Piedmont.

I Vini del Piemonte has always considered the Scandinavian area as particularly interesting. Therefore, for many years, it has constantly been present in Norway, one of the most important markets as far as the consumption of top quality wines is concerned. And here Piedmont is in second place for numbers of bottles of red wine exported.